INSIGHT
Atlanta Falcons fans expect convenience and an enhanced stadium experience encompassing southern hospitality.
CHALLENGE
How does IBM use the world’s most sophisticated venue technologies to improve the experience for humans?
SOLUTION
Create a reimagined fan experience that lives up to the revolutionary design of the new Mercedes-Benz Stadium.
ROLE
Content Strategist / Copywriter / Experience Designer

Over the span of two years, dozens of IBMers participated in this landmark project. I'm proud to have been one of them. Below is a snippet showcasing how we reached core insights – eventually leading to our transformative idea. For the sake of the reveal, specific stadium tactics are excluded.

Journey Map: Tracks the entire fan experience from point of purchase until the final whistle and extends to off-season E-crm.

Executives from IBM, AMB Sports and The Atlanta Falcons discuss the landmark Mercedes-Benz Stadium (previously, The New Atlanta Stadium) project. 

Mercedes-Benz stadium is one of the most technologically advanced structures in the world. IBM use cognitive computing to create a mobile application as alive as the stadium itself.